Product selection
Build a focused range from the existing collection, with depth where your customers need it most.
Private label
Your brand, considered across the range.
A range that feels like yours
Private label without losing the product detail.
Private label is more than a logo on a carton. The strongest ranges feel coherent because the product selection, colours, materials, packaging and information all point in the same direction.
We begin with the products that already fit your market, then define what should change and what should stay standard. That keeps the project focused and avoids unnecessary tooling or sampling cost.
- Product shortlisting around your customer
- Branding, label and packaging direction
- Colour, size and material options where feasible
- Sample approval before production
What can be tailored
Shape the details that matter to your market.
Not every element can change on every product. The first step is confirming which adaptations are practical without compromising the product or creating unnecessary cost.
Brand identity
Apply your logo, colour palette and brand language to labels, packaging and presentation.
Packaging
Explore pack formats, carton configuration, information panels and retail-ready presentation.
Colour direction
Coordinate product colours and finishes where the manufacturing process allows.
Size range
Review available sizes and identify gaps that matter for your target customer.
Range presentation
Plan how the collection will be photographed, merchandised and explained at shelf or online.
How it works
From brand brief to approved range.
A private-label project moves more smoothly when the brand direction and product priorities are clear from the beginning.
Brief
Share your brand, market, target range, quantities and packaging expectations.
Shortlist
Review suitable products and confirm which adaptations are practical.
Sample
Approve product, branding and packaging details against a physical sample.
Produce
Move to production with the approved reference, packaging and artwork locked.
Keep it practical
What usually stays consistent.
Some elements are fixed by the existing design, tooling or production process. Being clear about those early keeps the project honest and the sampling cost controlled.
- Core product construction and dimensions
- Existing hardware and tooling where applicable
- Minimum order quantities per product
- Production lead times and approval windows
Exact constraints depend on the product. We confirm them in writing before a private-label order proceeds.
Private-label enquiry
Tell us what your brand needs to stand for.
Share your brand, target market, product categories and any packaging direction. We will come back with a practical route and the details to confirm next.
Helpful to share
- Brand name and positioning
- Target market
- Product categories
- Packaging direction
- Quantities and timeline